Critical-SEO - Day 1 - Keywords
Search engine marketing never ceases to amaze me and must be considered as one of the most amazing business opportunities of recent times. It's the simple reason that Google is worth over a hundred billion dollars.
When a single click of a mouse, hovered over a Google AdWords advert can net Google as much as $50, it's easy to see why.
One click from one user - Google gets $50 !
When you consider all the millions of internet users throughout the world, it's no wonder Google has such a profitable business model.
Search engine marketing is a world apart from traditional advertising, such as TV commercials, newspaper adverts, leaflets etc., due to one unique fact. Whereas traditional advertising uses a sledgehammer to crack a nut, search engine marketing is highly targeted to specific search keywords.
For example, if your business sells 'pink giraffes', when a searcher searches the internet, (usually via Google) for 'pink giraffes', lo and behold up pop's your advert for 'pink giraffes' right in front of the searchers eyes! Brilliant!
You're not doing a leaflet drop of 5,000 homes hoping 0.5% of the residents will actually be looking for a pink giraffe, your prospective customer has actually made a specific effort to find you and if you are amongst the first few results for the keywords 'pink giraffes' on Google, there's no doubt that you are going to pick up a majority share in whatever business for pink giraffes is out there.
SEO allows you to tap into the value of search - it's a whole lot easier when customers come hunting for you, rather than you having to hunt for them, especially when you can provide exactly what they're looking for.
Reverting back to the $50 click I mentioned earlier, it's easy to see why getting to the top of the search engines naturally (rather than having to pay) is far more profitable than paid advertising.
It's why we developed SEO Report, to provide the exact information that is needed for the ordinary person/business owner etc. to be able to compete with the big boys when it comes to optimizing websites. It doesn't matter if you're running your business out of a spare bedroom at your house - if you're amongst the first results on Google for your relevant keywords, then you can possibly generate as much business as some of the leading players in your field.
SEO is not rocket science, but you do need to tread very carefully. One simple change can lead to success or disaster, so it's important that you know what you are doing. If you get it exactly right, then it's no false claim to say that keywords can make millionaires.
So, identify your keywords, optimize your website, keep track of your progress and within a relatively short amount of time, you should be profiting from SEO.
In Part 2 of our SEO Course we'll take a look at on-page optimization and discover how it's so easy to accidentally be seen as 'spammy'.
Happy SEOing,
Bryan Morris
http://www.Critical-SEO.com
Search engine marketing never ceases to amaze me and must be considered as one of the most amazing business opportunities of recent times. It's the simple reason that Google is worth over a hundred billion dollars.
When a single click of a mouse, hovered over a Google AdWords advert can net Google as much as $50, it's easy to see why.
One click from one user - Google gets $50 !
When you consider all the millions of internet users throughout the world, it's no wonder Google has such a profitable business model.
Search engine marketing is a world apart from traditional advertising, such as TV commercials, newspaper adverts, leaflets etc., due to one unique fact. Whereas traditional advertising uses a sledgehammer to crack a nut, search engine marketing is highly targeted to specific search keywords.
For example, if your business sells 'pink giraffes', when a searcher searches the internet, (usually via Google) for 'pink giraffes', lo and behold up pop's your advert for 'pink giraffes' right in front of the searchers eyes! Brilliant!
You're not doing a leaflet drop of 5,000 homes hoping 0.5% of the residents will actually be looking for a pink giraffe, your prospective customer has actually made a specific effort to find you and if you are amongst the first few results for the keywords 'pink giraffes' on Google, there's no doubt that you are going to pick up a majority share in whatever business for pink giraffes is out there.
SEO allows you to tap into the value of search - it's a whole lot easier when customers come hunting for you, rather than you having to hunt for them, especially when you can provide exactly what they're looking for.
Reverting back to the $50 click I mentioned earlier, it's easy to see why getting to the top of the search engines naturally (rather than having to pay) is far more profitable than paid advertising.
It's why we developed SEO Report, to provide the exact information that is needed for the ordinary person/business owner etc. to be able to compete with the big boys when it comes to optimizing websites. It doesn't matter if you're running your business out of a spare bedroom at your house - if you're amongst the first results on Google for your relevant keywords, then you can possibly generate as much business as some of the leading players in your field.
SEO is not rocket science, but you do need to tread very carefully. One simple change can lead to success or disaster, so it's important that you know what you are doing. If you get it exactly right, then it's no false claim to say that keywords can make millionaires.
So, identify your keywords, optimize your website, keep track of your progress and within a relatively short amount of time, you should be profiting from SEO.
In Part 2 of our SEO Course we'll take a look at on-page optimization and discover how it's so easy to accidentally be seen as 'spammy'.
Happy SEOing,
Bryan Morris
http://www.Critical-SEO.com
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