In part 2 of our SEO taster course, we discussed on page optimization and how it's quite easy to 'overdo' your keyword density, which can ultimately look like a 'spammy' page to the search engines. Even worse, it will not read well and can put your readers off from ever visiting your website again.
It's not easy writing copy that is both interesting to the reader and also attractive to search engines and some major corporations are turning to technology, rather than professional writers, to produce their copy.
Yes, you heard correct, some major corporations such as Thomson Financial for example, have publicly admitted to using computer software or 'robots' to write the content for their web pages!
Efficient, accurate, fast and unbelievably cheap, the software can churn out ready to use news stories and articles in a fraction of a second and at a cost so low, it's just about cost free.
For reasons such as this, search engines have to look beyond content to assess the true value of a website to it's searchers.
So how do they do this?
The answer is simple - by examining the links pointing to your website.
Google use a very sophisticated link analysis as an integral part of their algorithms. It's about quality as opposed to quantity. If you've got a bunch of what Google sees as high quality websites linking to yours, then the higher Google is likely to rank your website.
It's important to note that all links are not the same and it's a pointless exercise to continually exchange links with other low ranking websites. Having hundreds of links pointing to your website from poor quality websites is likely to do your website more harm than good. It's far more productive to target your efforts on obtaining links from high quality websites.
If you can get links from .edu, .gov and relevant directories such as DMOZ and Yahoo, then you're well on your way to a high ranking website.
Google trusts websites such as these and if trusted websites are linking to your, guess what? Google passes some of that trust on to you and will reward you for it with an increasing Page Rank.
Now, that's not to say you should reject links from low ranking websites, because, who knows, that website may grow and increase in Page Rank itself and therefore benefit you more in the future. But, it is very important that the websites that link to you are 'relevant' to the theme of your website.
So, to summarize, links to your website, from other trusted and relevant websites are a very important factor in gaining a high ranking website.
Our SEO Report will show you how to do this and will highlight exactly who is linking to your main competitor's website. Moreover it will show you how to go about obtaining the same links back to your website.
We'll take another look at linking in the next part of our SEO Course and you'll discover an easy way to get high quality links to your website.
Happy SEOing!
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